The project was to prove that AI was a useful tool in creative storytelling. To find ways to art direct with AI prompts. To demonstrate the use of AI further enhances our creative output.

The opportunity came about around Christmas time, so naturally there was a lot of conversations around a certain red beverage giant and their ad campaigns. in 2024, the ads were AI generated and the company received a fair amount of criticism online, websites such as Ad Week reported on the company trying again in 2025. Michael Page releases salary guides in the first quarter each year. The choice was clear, to see how you can create a similar ad, but for salary guides using only AI generation.